There are a lot of ingredients used in the production of our food. Below you will find why they are used:
Meat Meal: Our foods mainly use meat or fish meal. Some companies use the same but leave off the word 'meal' which is a bit naughty! This meat comes from animals used in human food production, and is that which is left on the carcase after portioning by butchers. This is mechanically removed and dried - so it is all human food grade protein. It is also a responsible use of a natural food ingredient which would otherwise be wasted.
Poultry Meal: Ok, so why 'poultry' and not 'chicken' meal? Well, lots of quality foods use poultry meat meal and declare it as chicken. Would you prefer we are honest or hide the fact like some do? The truth about poultry meal is quite simple. As humans we eat a lot of chicken, which means that for most of the year there's plenty of chicken meat left over for our pets. But at times (around festivities) we eat turkey and goose as a change, and that means that the amount of chicken available for pets goes down. So, at certain times a small % of (more expensive) turkey or goose might be in the mix. You'd only tell by doing a DNA test on the food, but we'd rather be honest and say that the poultry meal is 95-99% chicken, with seasonal variation. There's no impact on quality, palatability or intolerance, and in fact turkey/goose meal is a more expensive ingredient. Nuff said!
Fish: Fish is a good source of high quality protein. Fish muscle contains iodine. Because bones are frequently ground when preparing the fish, a good source of calcium and phosphorus is also provided. The flesh of oily fish contains vitamin A & D and omega 3. Fish are commonly divided into two groups; white fish - haddock, plaice, cod, whiting and sole; oily fish - herring, pilchards, mackerel, sardines, tuna, salmon and trout.
Oils and Fats: Fats and oils provide a supply of energy and essential fatty acids. They are important for optimal health, including kidney function, reproduction and a glossy coat. There are 2 different types of essential fatty acids (EFAs) – omega 3 & 6. Some fats also supply a source of vitamins A, D, E & K.
Potato: Dogs and cats have been eating potatoes for years, if for no other reason than they were leftovers from Sunday dinner. However, the intentional declaration of potatoes as a key ingredient in the pet diet is fairly novel. Premium quality carbohydrates, rich in potassium and highly digestible energy source.
Rice: An excellent hypo-allergenic low fat food source, a carbohydrate that is digested easily and slowly maintaining your dogs energy all day long. Rice is high in manganese, which helps utilize several key nutrients such as biotin, thiamin, ascorbic acid, and choline, keeps bones strong and healthy and helps the body synthesize fatty acids and cholesterol and maintain normal blood sugar levels. It is also a good source of the minerals selenium and magnesium.
Maize: is not a 'filler' but is an excellent digestible source of energy because it contains approximately 80% carbohydrate. When comparing corn to other ingredients, few supply as much energy. The carbohydrate portion of ground and cooked maize is around 95% digestible. In addition to the high digestibility of the carbohydrate portion, maize contains a moderate amount of fat. Fat produces 2.25 times the metabolizable energy per unit weight as carbohydrate. There's a lot of incorrect info out there regarding maize in pet food. Studies show an incidence rate of only 1.5% of adverse reactions to food are caused by corn. This is no different than the incidence rate of reaction to rice (or indeed some meats!)
Peas: Green garden peas are a valuable source of protein, iron and insoluble fibre. Insoluble fibre helps to reduce cholesterol therefore reducing the risk of heart disease. They are also complex carbohydrates
Oats: Oats are high in protein and can be easily and quickly digested, and are rich in silicon to help keep the working and active dogs bones strong. Oats are a complex carbohydrate that the working and active dogs body uses to maintain stamina, fight fatigue and boost energy and performance levels.
Barley: High in the antioxidant Selenium – helps regulate the metabolism, including thyroid hormone metabolism, antioxidant defence systems, and immune function.
Chicory: a source of natural prebiotics, which has been proven by experimentation (in a Nestlé-PURINA study) to help increase the number of good bacteria in the gut and help improve digestive health.
Dandelion: is associated with all sorts of health properties (That is why you often see it in herbal medicines like Chinese medicine).
Alfalfa: Alfalfa is one of the most nutritionally complete foods, providing nutrients needed by dogs to sustain wellbeing. The green leaves of the alfalfa plant are an excellent source of digestible soluble fiber and chlorophyll.
By products: None of our dog or cat foods use animal by products.
Preservatives: We use no chemical preservatives . Instead, foods are preseeved using the natural antioxidants Vitamin A and E.
Joint Aid: JB senior/light food contains MSM, Glucosamine and Chondroiton to reduce joint wear, fight arthritis and alleviate joint pain. MSN (Methylsulfonylmethane)is a naturally occurring organic sulphur and it supports connective tissues such as tendons, ligaments and muscle. It works in conjunction with glucosamine and chondroitin sulphate to support and promote healthy joints.
Beet Pulp: Today science is touting the benefits of fiber in human diets to prevent chronic disease. Fiber has similar benefits in pet food diets. Sugar beet pulp is a good source of both soluble and insoluble dietary fibre which are important for maintaining normal intestinal transit time and motility.
Pharmacological doses of fiber* (less than 5%), that contains both rapidly and moderately fermentable fiber is recommended in foods for healthy pets. Beet pulp fits that description better than any other fiber*. It is a recommended fiber for pets suffering from gastrointestinal issues*, IBD, etc.
Beet Pulp gently massages intestinal walls to remove mucus on a daily basis. If beet pulp is not used, very often mucus builds up on the intestinal wall and inhibits nutrient absorption. About every 30-days so much has built up, it lets go and comes out in the form of mucus covered stools. (source: *“Small Animal Clinical Nutrition IV” Source: Nutrient Metabolism Fructooligosaccharides and Lactobacillus acidophilus Modify Gut Microbial Populations, Total Tract Nutrient Digestibilities and Fecal Protein Catabolite Concentrations in Healthy Adult Dogs¹)
Brewers Yeast: provides most of the B vitamins, sixteen amino acids and fourteen or more minerals. The major B vitamins it contains are, Vitamin B1 (thiamin) – releases energy from carbohydrate in the diet, and is important for the heart and nervous system. Vitamin B2 (riboflavin) – releases energy from carbohydrate in the diet, and maintains healthy skin, eyes and digestive tract.
Yucca Extract: Beneficial for healthy skin and a gleaming coat, and to promote the healing of wounds. Yucca Extract is helpful in preventing arthritis, joint pain and joint inflammation. Yucca contains vitamins A, B-complex, C, Calcium, Potassium, Phosphorus, Iron, Manganese and Copper.
Digest is a meat-derived flavouring or palatability enhancer which is often sprayed onto the kibble in small amounts to make the food more appetizing to fussy pets. Think of it as adding a little gravy the recipe. Most food contains it, very few brands declare it - would you rather we hid the fact?
Linseed: A great source of Omega-3 fatty acids. Omega-3 is an essential building block in every cell in the body. Omega-3 is as essential to the dog’s health as protein and minerals like calcium and iron. Like these other nutrients dogs can’t make omega-3 in their body so it must be given to them in their diet
Lucerne: A member of the pea family (from where we get alfalfa) and rich in vitamins
Sodium & Chloride: Sodium is an essential nutrient for dogs and along with chloride is important for fluid balance in the body. The addition is not 'adding salt to the diet' but simply ensuring that the mineral balance is correct.
Meat Hydrolysate: Natural flavour enhancers made from animal protein. The discovery of soy sauce centuries ago can now be considered one of the earliest protein hydrolysates made by man to improve palatability of foods.
Essential Fatty Acids: There are multiple ways in which fatty acids work. Some provide the energy necessary for proper hair growth and skin turnover. Essential fatty acids, such as omega 3 and 6 fatty acids, act directly to promote a healthy, shiny coat. Omega 3 fatty acids help reduce infl ammation in the skin, while Omega 6 fatty acids are used in the synthesis of the natural oils of the skin. Supplementation with these fatty acids can help limit irritation and dryness of the dog’s skin. A diet rich in essential fatty acids enhances the luster of the coat and reduces overallscale of the skin giving a healthy, clean appearance. Other organs that benefit from essential fatty acids are the brain, eyes, and kidneys.